Food Operators & Foodies
If the foodie in you is looking at cooking with truly authentic Indian flavours & aromas at your precious food enterprise - you are at the right place!
It might be that you want to diversify your menu or just capitalise on changing customer expectations.
World cuisine & fusion eating is getting ever more popular and customers are eager to enjoy these amazing aromas and flavours in urban contemporary settings. Indian cuisine based foods can enhance your menu and afford new opportunities.
Superior Taste
I have used a few varieties of curry pastes in the past but the Masala King product is far superior in taste.
Having eaten at authentic Indian restaurants in New Zealand, the Masala King product is on a par. Easy to use with minimal fuss.
They are a little bit more expensive however you get a much better quality which we would rather deliver.
I was really excited to find this product as it delivers an all-round authentic experience and you can buy in bulk which is ideal for catering for larger numbers.
Terry Lowe - Executive Chef
Superior Taste
Terry Lowe - Executive Chef
I have used a few varieties of curry pastes in the past but the Masala King product is far superior in taste.
Having eaten at authentic Indian restaurants in New Zealand, the Masala King product is on a par. Easy to use with minimal fuss.
They are a little bit more expensive however you get a much better quality which we would rather deliver.
I was really excited to find this product as it delivers an all-round authentic experience and you can buy in bulk which is ideal for catering for larger numbers.
Create Indian culinary adventures with confidence
All the necessary Indian chef expertise, the full set of ingredients & simple to use cooking instructions that have been rigorously tested, are contained in each pack to help you create dishes that are truly authentic by International Standards - no compromise.
You will be able to make authentic Indian dishes & urban interpretations with ease and confidence. Whether you’re looking for an à-la-carte application, catering, bratt pan cooking for canteens & hostels, all the way to a stadium rugby game - there is a product to help you get there. All products have a long ambient shelf life.
Choosing Masala King is the correct strategic choice when you need professional Indian cuisine products to deliver high quality, consistency & authenticity.
Solutions for GF / V options
The emerging vegan / gluten free space is growing steadily & creates new opportunities & challenges for food operators across NZ. A growing customer base is requiring these options and it is great to capitalise on this trend. Let us help you enhance your menu offerings to meet changing market trends.
We have 3 specific solutions for this growing GF / V market segment.
Scrambled tofu breakfast
Dhal of the day
Sabzi of the day
Cost Control
Labour, overheads and wastage costs have been increasing continuously making it ever more important for food operators to keep a strong focus on cost control to remain competitive.
Masala King products help you control & reduce these costs along with inventory holding costs of expensive herbs & spices. This allows food operators to easily generate up to a 4x mark-up which is great for your bottom line.
So whether it is for adding authentic Indian dishes to your menu, offering contemporary interpretations or presenting new delicious GF / V options - partner with Masala King - your one go to place for extraordinary Indian cuisine products!
Indian Pantry - 6 pack sampler
Indian Pantry
6 pack sampler
We recommend you get yourself an Indian Pantry 6 pack sampler pack to see just how easily you can incorporate authentic Indian dishes & urban interpretations on your menu.
You will also see how awesome it would be to offer the delicious GF / V all day breakfast, sabzi & dhal of the day options.
Sample a selection from the Masala King range and discover the opportunity to use our products in your kitchen. Create exceptional flavours that consistently deliver authentic aromas & tastes, and are cost effective. All Indian chef expertise and instructions are included in each pack. Cook Indian like a Pro!
After you have cooked your first batch, you may decide to use Masala King products as a base while adding your own nuance and flair to create your own signature dishes, other contemporary interpretations and possibilities.
Masala King Products can be used to make both DRY and GRAVY dishes allowing new culinary possibilities.
DRY dishes can be served as a cold salad, in wraps, roti rolls, pita pockets, pizza, pies, open & toasted sandwiches.
GRAVY dishes are best served with basmati rice, naan, parota & dipping breads.
Make 6 fabulous dishes with the Sampler Pack - 8 serves per dish
Makhani (Butter) dish
Red lentil dhal
Scrambled tofu breakfast
Madras dish
Aromatic chickpea dish
Capsicum & potato dish
The 6 pack sampler will get you to make in excess of 40 orders - over $800 worth of new business.
What are you waiting for!
Create exceptional dishes that deliver authentic Indian aromas & tastes.
Free Shipping NZ Nationwide For
Orders Over $75
Of course you can!
STEP 1
CHOOSE YOUR PACK
STEP 2
CHOOSE YOUR FOOD
STEP 3
SAUTÉ AND SERVE
DELICIOUS
Cook Indian like a Pro, perfect every time!
HEALTHY
Full of antioxidants & anti-inflammatory. Spices have the highest ORAC rating.
SAVE TIME & COST
Fast prep, no stress, no worries.
HUGE RANGE
A huge selection of authentic Curries, Sabzi and Dhal.
V / GF OPTIONS
Fantastic vegan and gluten free options.
CONVENIENCE
Free Shipping NZ Nationwide
For Orders Over $75
Indian
Herbs & Spices
Indian Herbs & Spices are very high in anti-oxidant & anti-inflammatory properties that can easily be added to make gorgeous meals while enhancing flavour and health benefits.
Anti-oxidant & anti-inflammatory properties in food help with overall wellness and reduce the risk of many chronic diseases like high blood pressure, diabetes and cancers. They also enhance skin texture and are great for joint health.
Ancient traditional Ayurvedic healers from India used these amazing Herbs & Spices for optimal wellness & healing. And because they taste so good, they have become a staple in the sub-continent.
Masala King brings you 5,000 years of Ayurvedic secrets to health encapsulated in the Indian culinary tradition, straight to your kitchen.
OUR STORY
The Masala King journey began 25 years ago when I started missing home cooking and wanted to recreate my Mother’s food. The weird stuff from the supermarkets was not cutting it. So I experimented with various concoctions of dry spice mixes as well as pastes. Some turned out to be epic disasters, but over time, the mixes were getting pretty decent & popular with friends who wanted to experience the real deal. And I was well on my way to curate this aromatic and flavoursome hobby.
Around 2015, I became interested in health and nutrition, & was blown away to learn just how amazing Indian herbs & spices can be to promote a healthy lifestyle, as long as we cook the traditional way - from Ayurvedic principles in healthy eating. I was sold & this became my calling…
The mission is to share the amazing delicious flavours from my mother’s kitchen, with chefs at work & home, all around our beautiful land. All the while promoting healthier eating for overall wellness with the insane nutrient density of Indian herbs & spices.
GRATITUDE
Fast forward a few years and engaging with Mark Collins, an expert food service & hospitality consultant, paved the way to position these amazing products to market needs and expectations with a customer focus. We teamed with SODA Inc. who provided a fantastic platform to grow the dream – thank you Rachel & Anna. And the insane insights of Anthony Baxter, CEO of Firefly Digital, a leading digital marketing company connecting these awesome products with chefs who carry a foodie soul. A big thank you to you all!
Explore the insane flavours & exceptional taste of India with Masala King - getting chefs at work and home to make amazing dishes that my Indian mother would be proud to eat.
Testimonials
Wilson Elder
…being from the UK and quite familiar with Indian Foods especially in Scotland where I am from, it’s the sort of dish that you can make at home and its very authentic, to the point that you can get that restaurant quality food…
Head Chef
Anne Teki
…. It’s always consistent, we know what we are getting, and we have people travelling through here – the tourists – and they absolutely love the Masala…
Head Chef
Girish Badola
… These Masalas are really nice – not time consuming. If you want to make them from scratch, it will take about two to three hours but it’s quick and easy… I want to recommend this Masala to all chefs …
Executive Chef
Ralph Jellett
… When he gave me a taste of what he was doing, I thought yeah, that’s a real curry. They are very helpful, they’ve got recipes – these products are more cost effective than the others I have used, and the flavours actually are very authentic …
Executive Chef
Rob Wilson
… Nice & simple aye, don’t have to anything to that – We have people who are of the older generation – sort of 40s upwards – so the food obviously has to be mild but full of flavour – they really like the product …
